Analysis of the influence of the costs of the promotion of the car sales results in the PLAZA TOYOTA Sub Division Markus Tendean

Scientific Writing Seminar

Submitted to supplement the conditions to achieve the Title

The equivalent of the Young Scholars majoring in management levels Strata One

Economic faculty of Gunadarma University

Name                      : Eggy Febrian

NPM                       : 1221232

Directions               : The Management

The Advisor            : Supriyo Hartadi W, SE. , MM

The Faculty of Economy

GUNADARMA University

JAKARTA

2015

Table of Contents

Title Page………………………………………………………………….....          I

Original Statements and Publications ............................................................          II

Approval Sheet ................................................................................................       III

Abstract ...........................................................................................................       IV

Foreword .........................................................................................................        V

Table of Contents ............................................................................................     VII

The List of the Table .......................................................................................      IX

A list of Pictures...............................................................................................       X

Chapter I INTRODUCTION...........................................................................         1

1.1    The background of the Problem...............................................         1

1.2    The formulation and the limitations of the Problem.................        2

1.2.1        The formulation of the Problem....................................        2

1.2.2        Restrictions on the problem..........................................         2

1.3    The aim of the research.............................................................        3

1.4    The Benefits of research...........................................................         3

1.5    Research Method......................................................................         3

1.5.1        The research object........................................................        3

1.5.2        The variable data/..........................................................        3

1.5.3        Data Collection method................................................         4

1.5.4        The hypothesis..............................................................         4

1.5.5        Analytical instruments used..........................................         4

Chapter II Literature Review............................................................................         7

2.1    The framework of the theory....................................................         7

2.1.1        Marketing ……………………………………………..       7

2.1.2        Marketing Management................................................        7

2.1.3        Marketing mix...............................................................        8

2.1.4         The promotion of..........................................................      10

2.1.4.1       The purpose of the promotion of....................        10

2.1.4.2       Promotion mix.................................................      11

2.1.5        Sales..............................................................................      12

2.1.5.1    Type the type of Sale.......................................       12

2.2    Similar research studies.............................................................      13

2.3    The appliance analysis of..........................................................      14

2.3.1        Validity test..................................................................       15

2.3.2        Double Linier regression...............................................     15

Chapter III  Research Methods .......................................................................      18

3.1    The research object...................................................................     18

3.2    Data/variables used...................................................................     18

3.3    Data Collection method............................................................     18

3.4    The hypothesis..........................................................................     19

3.5    The appliance analysis that used...............................................     19

Chapter IV  Discussion ...................................................................................      23

4.1    The Data and Profile of the Company Object..........................      23

4.1.1        The Organizational Structure of the..............................     24

4.1.2        Job Description.............................................................      24

4.2    The results of research and analysis of the discussion of the...      27

4.2.1        The calculation using SPSS 20......................................     28

4.2.1.1       Validity test....................................................       28

4.2.1.2       Double Linier regression.................................     29

4.2.1.3        T tests ( partial ).............................................     29

4.2.1.4       Test the F........................................................      30

4.2.1.5       Double correlation...........................................     31

4.2.1.6       The determination coefficient.........................     32

4.3    Summary of Research Results..................................................     32

 Chapter V  The Cover ....................................................................................     34

5.1    Conclusion................................................................................     34

5.2    Suggestions...............................................................................     34

A list of the library...........................................................................................     35

Attachments

Abstract

Eggy Febrian, 1221232

"analysis of the influence of the costs of the promotion of the car sales results in the PLAZA TOYOTA Sub Division Markus Tendean"

PI. Majoring in management, Faculty of Economy, Gunadarma University, 2015.

Key Words: Cost Promotion, Sales results, Plaza Toyota Sub Division Markus Tendean

( xi + 33 + Attachments )

The various forms of promotion will be taken by the company to deliver the products to the community. For example with ordered a team to conduct an event directly in the field where the community activity or with other unique ways that are varied and creative. Of course all forms of promotion is done requires a cost that must be considered by the company to estimate the price of goods sold its products. This very need to be analyzed to know how much influence the cost of promotion issued against the proceeds from the sale of which is received by the company.

All analysis testing using SPSS Version 20 namely Software to simplify the calculation of the statistics and more accurate. The appliance analysis that used among others : validity test, Double Linier Regression Test, t (Partial) Test, F, Correlation Coefficient and the coefficient determination.

Based on the analysis of the result of the discussion in the previous chapter , it can be concluded that the car sales Plaza Toyota Sub Division Markus Tendean influenced by promotional activities which one is face-to-face. This can be proved by the results of the calculation of the drag coefficient determinasinya which shows that  as many as 99,3 % product sales influenced by promotional activities and mathematically the relationship the influence of its sale is  Y = -958835626.636 - 1.104X1 + 47.631X2. The results of the analysis also shows that the face-to-face variable has a significant impact on the sales indicated by correlation ( 0,997) which very strong.

A list of the Library ( 2000 - 2014 )